Tuesday, January 29, 2008
Colors of Persuasion
Colors are all around us. They can make us think different things and feel certain emotions. We are trained from an early age to understand what certain colors mean and are effected by their presence- whether we know it or not. I found many examples of color effecting everyday life, just by walking around a grocery store. The color manipulation that stood out to me the most was the use of bright colors, marketed at children. The toy machine in the front of the store uses colorful caps on the tops of the toy containers, in the cereal isle you can find any color from the rainbow decorating one box or another , same with the candy isle. The brightness of the colors used catches your attention and probably attracts little kids. At such a young age bright colors are associated with happiness and fun, making the product wearing those promising colors happy and fun.
Monday, January 28, 2008
Hot and Humid...Palm Trees and Sand
When one thinks of Hot and Humid weather they think think tropics; palm trees, ocean, sand..the sky. The influence of these thoughts effected the colors I choose to express hot and humid weather. Various greens for palm trees, blues to express the ocean, and oranges for the sun. When it's hot and humid out the sun isn't always shining bright and vibrantly, it can be hazed over but still felt.
Calmness is often thought of as light soft colors that can help comfort. Colors which lead the viewer to a calm or comforting mental image is what influenced my color selection. Light purple tends to make some think of lavender and its calming smell, while certain shades of blue can evoke an image and feeling of the ocean, which to many is calming.
Subscribe to:
Posts (Atom)