Colors are all around us. They can make us think different things and feel certain emotions. We are trained from an early age to understand what certain colors mean and are effected by their presence- whether we know it or not. I found many examples of color effecting everyday life, just by walking around a grocery store. The color manipulation that stood out to me the most was the use of bright colors, marketed at children. The toy machine in the front of the store uses colorful caps on the tops of the toy containers, in the cereal isle you can find any color from the rainbow decorating one box or another , same with the candy isle. The brightness of the colors used catches your attention and probably attracts little kids. At such a young age bright colors are associated with happiness and fun, making the product wearing those promising colors happy and fun.
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